In 1982 it was time for a change. So Robert and his cohort, sportscaster Scott St. James returned to music radio on Emmis Broadcasting’s MAGIC 106 FM. It was here where he discovered and hired his long-time sidekick Joni Caryl.

PLAY Robert W. Morgan, KMGG, Los Angeles, 1985 (09:15)

Includes MAGIC 106 composite, Good Morgan Wake-Up Club, Big John's Ugly Sister, Robert Does Military Alphabet, and an interview with Congressman Bob Dornan.

He also entertained the troops with his "Robert W. Morgan for Today’s Army" radio show on the Armed Forces Radio Network…

PLAY Robert W. Morgan for Today's Army (01:18)

He’s been the voice of thousands of radio & TV commercials, movie trailers and documentaries and regularly hosts the KCET-TV Public Television pledge drives.

  In 1985 Robert W.’s alma matter KMPC was about to undergo yet another format change…this time to music that was close to Robert’s heart.  

Frank Sinatra & Count Basie
Of course, he was invited back to wake up Los Angeles to the great stars and the great songs…

Over the years, Morgan has interviewed celebrities, politicians, newsmakers and sports legends. When it comes to "working the telephones"...nobody does it better....

Burt Reynolds
Pat Buttram & Robert Goulet


Shortly thereafter, it was time for KMPC to attempt something never tried in the LA market…

All sports…all the time!

PLAYRobert W. Morgan and Ray Malavasi, KMPC (03:16)
Robert W. and an "After the game chat" with Head Coach Ray Malavasi of the Los Angeles Rams.

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©1998 Kevin Gershan and the Reel Top 40 Radio Repository