|Our thanks to T. J. Donnelly of West End Media in Arlington, Texas and Hiney Wine, the fine California -Indiana -Kentucky -Toronto -Etc. wine that comes in a pop-top can!|
TOP STREAM 32.0Kbps (11KHz)|
Hiney Wine Presents Rick Dees, WHBQ (30:12)
. . . Grab a little Hiney . . .
[Description by Uncle Ricky]
Contributor T. J. Donnelly writes that "the Dees show delivered a 17 share and was really the salvation of an AM rocker that was slowly dying as 3 FM rockers ate into our audience and eventually devoured us."
Hiney Wine is the comedy creation of Terry Dorsey and Donnelly, and was first syndicated in the early '80's. They became successful selling commercials about an imaginary winery operated by Big Red and Thor Hiney.
Dorsey got the idea of the Hiney Winery as a Dayton, Ohio DJ and in September, 1981 developed it into "commercials" at KPLX, Dallas, where Donnelly was GM. They pooled $2,000 initially and eventually sold their Hiney to hundreds of radio stations, along with hundreds of thousands of dollars in Hiney merchandise.
Interviewed by AdWeek in 1984, Donnelly said "People seldom get angry when they find out there really isn't a winery. If anything, they are a little put out with themselves for going along with it so far."
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